A truly unprecedented and record breaking success, the 22nd edition of Beautyworld Middle East delivered attractive opportunities, incredible insights, and a fascinating glimpse into the future of the beauty and wellness industry. The show welcomed over 41,000 visitors and featured 1,568 exhibitors from 56 countries. The show's influence has spread not only across the Middle East and Africa plus the Indian subcontinent but has gone well beyond, offering thousands of influential trade buyers the latest beauty trends and exciting new opportunities for their businesses.